Dziga advertising — performance agency

Medical Supplies · Australia

First Aid Distributors

Supplier of premium medical products and first aid kits for customers across Australia. We managed Google Ads to grow online sales.

firstaiddistributions.com.au — open the client’s website in a new tab

Проєкт First Aid Distributors
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  • Google Ads setup
  • Campaign management
  • Copywriting
DZIGA ···
  1. First Aid Distributors We want to reach people interested in travel and searching for first aid kits.
  2. DZIGA Hello! That's absolutely doable. Shall we call on Friday at 10:00 (GMT+11)?
  3. First Aid Distributors Works for me, please send the invite.
Бренд First Aid Distributors

How we achieved the result

Competitor analysis

We analyzed direct and indirect competitors to identify the most effective strategies for this market.

Google Ads campaign setup

We gathered relevant keywords, wrote ad copy, and built the campaign structure.

Google Ads campaign management

Daily optimization and performance improvement.

Process

Key steps we took:

  1. 1

    Preparation

    • Introductory call and onboarding form
    • Website analysis
    • Competitor analysis
    • Strategy brainstorming
  2. 2

    Creation of advertising materials

    • Writing ad copy
    • Proofreading copy
    • Preparing creatives
  3. 3

    Campaign setup

    • Keyword research
    • Negative keyword selection
    • Creating ad groups
    • Setting up campaigns in the Google Ads account
    • Approval call with the client
    • Campaign launch
  4. 4

    Daily optimization

    • Bringing Optimization Score to 100%
    • Reviewing search queries
    • Adding negative keywords
    • Conversion tracking check
    • Bid adjustments
  5. 5

    Weekly optimization

    • Campaign performance analysis
    • Testing new campaign types, keywords, and banners
    • Weekly calls
    • Weekly performance reports
  6. 6

    Monthly optimization

    • Overall performance analysis
    • Strategy planning for the next month
    • Monthly performance reports

Promotion results

+700%
clients in 3 months
1 850% +1650%
ROAS
A$1.04 −300%
cost per click
A$3.34 −650%
cost per lead

The numbers above aren’t from a presentation. Here are screenshots from dashboards and analytics:

Google Ads account: campaign results
Google Ads account: campaign results
Google Ads account: conversion trends
Google Ads account: conversion trends

Project in numbers

We track team hours and know exactly how much each stage costs.

20 hours
Spent on campaign setup
4 specialists
Marketing team lead, PPC specialist, copywriter, project manager
3 stages
From analysis to launch
3 months
Time since results achieved

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