Competitor analysis
We analyzed direct and indirect competitors to identify the most effective strategies for this market.
Print-on-demand platform · USA
Gooten
Gooten enables businesses of any size to create and sell custom print products without traditional print run costs. We handled Google Ads: from competitor analysis to daily campaign optimization.
- Bing Ads
- Google Ads setup
- Content
DZIGA 
···
··· - Gooten Hello, we'd like to discuss potential collaboration.
- DZIGA Hello! Are you available for a call today at 16:00 EST to discuss everything?
- Gooten Yes, looking forward to it.
How we achieved the result
Google Ads campaign setup
We gathered relevant keywords, wrote ad copy, and built the campaign structure.
Google Ads campaign management
Daily optimization and performance improvement.
Process
Key steps we took:
- 1
Preparation
- Introductory call and onboarding form
- Website analysis
- Competitor analysis
- Strategy brainstorming
- 2
Creation of advertising materials
- Writing ad copy
- Proofreading copy
- Preparing creatives
- 3
Campaign setup
- Keyword research
- Negative keyword selection
- Creating ad groups
- Setting up campaigns in the Google Ads account
- Approval call with the client
- Campaign launch
- 4
Daily optimization
- Bringing Optimization Score to 100%
- Reviewing search queries
- Adding negative keywords
- Conversion tracking check
- Bid adjustments
- 5
Weekly optimization
- Campaign performance analysis
- Testing new campaign types, keywords, and banners
- Weekly calls
- Weekly performance reports
- 6
Monthly optimization
- Overall performance analysis
- Strategy planning for the next month
- Monthly performance reports
Promotion results
- +500%
- clients per month
- 161 +450%
- leads
- $0.58 −250%
- cost per click
- $14.51 −400%
- transaction cost
The numbers above aren’t from a presentation. Here are screenshots from dashboards and analytics:
Project in numbers
We track team hours and know exactly how much each stage costs.
- 20 hours
- Spent on campaign setup
- 4 specialists
- Marketing team lead, PPC specialist, copywriter, project manager
- 3 stages
- From analysis to launch
- 1 month
- Elapsed from achieving results
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