Ad materials
Built creatives and messaging for signature tours: те, що знімає заперечення ще до звернення.
Author tours abroad
Mark Butkin
Owner of the travel agency Tripmakers: 5 years of travel experience, over 1,000 clients. We ran ads for signature tours — seasonal campaigns for each destination.
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- Meta Ads
- Tourism
- Lead generation
How we achieved the result
Campaign launch
Set up campaigns, audiences, and lead tracking — from click to chat inquiry.
Optimization by cost per lead
Reviewed connections weekly and turned off those spending budget without leads.
Process
Key steps we took:
- 1
Preparation
- Brief and niche deep dive
- Competitor analysis
- Audience profiles
- 2
Materials
- Ad copy
- Banners and video creatives
- Format adaptation
- 3
Technical part
- Pixel and events
- Forms and chat funnel
- Lead tracking
- 4
Launch
- Test connections
- Audiences and geo
- First leads
- 5
Optimization
- Disable weak connections
- Scale working ones
- Maintain lead cost
- 6
Reporting
- Weekly report
- Application reconciliation with the client
- Plan for the next period
Promotion results
- 10 035
- leads
- $1.30
- cost per lead
- $13 045
- ad budget
Client feedback
«I always say that strength is in the team, so I’m truly glad to have you with me. Sincerely grateful for your hard work and dedication—you’ve contributed so much to our project.»
Mark Butkin Owner of Tripmakers
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