Ad materials
Built creatives and messaging for appointment with the doctor: те, що знімає заперечення ще до звернення.
Reproductive medicine · Kyiv
Nataliia Dankovych
Founder and co-owner of MC «Maty ta Dytyna», leading reproductive specialist in Ukraine, Doctor of Medical Sciences. We managed advertising for the personal brand and clinic — from creatives to weekly campaign optimization.
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- Meta Ads
- Personal brand
- Medicine
How we achieved the result
Campaign launch
Set up campaigns, audiences, and lead tracking — from click to chat inquiry.
Optimization by cost per lead
Reviewed connections weekly and turned off those spending budget without leads.
Process
Key steps we took:
- 1
Preparation
- Brief and niche deep dive
- Competitor analysis
- Audience profiles
- 2
Materials
- Ad copy
- Banners and video creatives
- Format adaptation
- 3
Technical part
- Pixel and events
- Forms and chat funnel
- Lead tracking
- 4
Launch
- Test connections
- Audiences and geo
- First leads
- 5
Optimization
- Disable weak connections
- Scale working ones
- Maintain lead cost
- 6
Reporting
- Weekly report
- Application reconciliation with the client
- Plan for the next period
Promotion results
- 2 105
- leads
- $2.40
- cost per lead
- $5 052
- ad budget
Client feedback
«It's an absolute pleasure to work with professionals who make me feel recognized and in demand among patients. I look forward to continuing this collaboration.»
Nataliia Dankovych Leading reproductive specialist in Ukraine
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