Store audit
We analyzed the catalog, product pages, and checkout path: pinpointing where traffic is lost and what slows down purchases.
Refurbished tech · UK
Computer Remarketing Services
Supplier of refurbished PCs and laptops for business, students, and home. We managed paid traffic and store conversion.
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- Google Ads
- Google Shopping
- Store conversion
How we achieved the result
Shopping campaigns
We set up the feed, Shopping, and search for commercial queries, filtering out junk traffic with negative keywords.
Conversion optimization
Testing offers and landing pages, remarketing to abandoned carts, bidding by target purchase cost.
Process
Key steps we took:
- 1
Preparation
- Store audit
- Competitor analysis
- Analytics and event review
- 2
Feed and catalog
- Product export
- Name and attribute cleanup
- Grouping by margin
- 3
Launch
- Shopping and search
- Negative keywords
- Cart remarketing
- 4
Daily optimization
- Search query overview
- Bidding by target ROAS
- Excluding unprofitable products
- 5
Testing
- Offers and creatives
- Landing pages
- New campaign types
- 6
Reporting
- Revenue and ROAS report
- Plan for next month
- Call with the client team
Web design
Live client website — this is how it looks today.
Promotion results
- ×3
- purchases
- ×4.5
- visitors per day
- ×3
- revenue growth
- ×3
- ROAS
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