Dziga advertising — performance agency

B2B supply · USA

Plywood Logistics

Plywood Logistics is the #1 wholesale plywood supplier in the USA. We built a marketplace—design, SEO content, development—and launched Google Ads.

plywoodlogistics.com — open the client’s website in a new tab

Проєкт Plywood Logistics
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  • UI/UX design
  • Content
  • Web development
DZIGA ···
  1. Plywood Logistics Hello! We want to attract quality B2B leads. Can you help us with this task?
  2. DZIGA Hello! Yes, of course. Shall we have a call today at 1:00 PM EST?
  3. Plywood Logistics Great. Agreed.
Бренд Plywood Logistics

How we achieved the result

Design

Developed the design concept and wireframes, creating a clear and user-friendly marketplace interface.

Development

Developed a marketplace with simple navigation, clear page structure, and thorough testing.

SEO content

Wrote copy with relevant keywords to improve the site's search rankings.

Google Ads campaign setup

Analyzed competitors, developed a strategy, and launched campaigns.

Process

Key steps we took:

  1. 1

    Preparation

    • Brief
    • Competitor research
  2. 2

    Design

    • Flowchart and prototype creation
    • Homepage design
    • Mobile version
    • Approval
    • Website design
    • UI kit creation
  3. 3

    Content creation

    • Keyword research
    • Copywriting
    • Proofreading copy
  4. 4

    Development

    • Subdomain setup
    • Homepage development
    • Development of other pages
    • Website launch
  5. 5

    PPC campaigns

    • Competitor analysis
    • Strategy development
    • Ad creation
    • Campaign launch
    • Daily optimization and management

Site architecture

We built a logical page structure — carefully planned in advance so information is presented as clearly and usefully as possible for the user.

Карта сторінок сайту Plywood Logistics

Colors

  • #30CD91 Green
  • #2E2C2C Background 2
  • #4B4B4B Gray
  • #FBFAF9 Background 1
  • #CBC1C1 Field text

Typography

Типографіка проєкту Plywood LogisticsТипографіка проєкту Plywood Logistics

Web design

The main goal — a website that reflects your brand identity and leads visitors to action.

Дизайн Plywood Logistics — десктоп
Дизайн Plywood Logistics — мобільна версіяДизайн Plywood Logistics — мобільна версіяДизайн Plywood Logistics — мобільна версіяДизайн Plywood Logistics — мобільна версія

Web development

Solutions we used in development:

Responsiveness

We adapted the site for different screen sizes (360px and 1280px).

Loading speed

We analyzed page performance — it affects how users perceive the brand.

Libraries

We used several JavaScript libraries and custom pure JS code (Swiper, accordions, tabs).

Promotion results

+400%
clients in 1.5+ years
808 +400%
leads
$1.02 −200%
cost per click
$28.29 −320%
cost per lead

The numbers above aren’t from a presentation. Here are screenshots from dashboards and analytics:

Google Ads campaign dynamics
Google Ads campaign dynamics
Conversions during the management period
Conversions during the management period

Project in numbers

We track team hours and know exactly how much each stage costs.

250 hours
Spent on project implementation
6 specialists
UX/UI designer, marketing team lead, PPC specialist, SEO specialist, web developer, project manager
3 stages
From concept to launch
7 weeks
Elapsed before website launch

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