Competitor analysis
We analyzed direct and indirect competitors to identify the most effective strategies for this market.
Shooting Training Systems · USA
IDryFire
IDryFire — leader in dry-fire training technology: laser systems that help shooters and organizations improve accuracy without live rounds. We managed Meta Ads.
- Content
- Meta Ads
- Graphic Design
DZIGA 
···
··· - IDryFire Hello. We want to launch Meta Ads to boost sales. Do you have a marketing team available?
- DZIGA Hello! Yes, we do. Can you join a call today at 4:00 PM EST to discuss everything?
- IDryFire Let's do tomorrow at 4:00 PM PT.
How we achieved the result
Meta Ads campaign setup
Defined targeting and placements, wrote ad copy, and built campaign structure.
Meta Ads campaign management
Daily optimization and performance improvement.
Process
Key steps we took:
- 1
Preparation
- Introductory call and onboarding form
- Website analysis
- Competitor analysis
- Strategy brainstorming
- 2
Creation of advertising materials
- Writing ad copy
- Proofreading copy
- Preparing creatives
- Adaptation for all sizes
- 3
Campaign setup
- Targeting selection
- Placement selection
- Creating ad groups
- Campaign setup in Meta Ads account
- Approval call with the client
- Campaign launch
- 4
Daily optimization
- Creative performance review
- Conversion tracking check
- Bid adjustments
- 5
Weekly optimization
- Campaign performance analysis
- Testing new campaign types, keywords, and banners
- Weekly calls
- Weekly performance reports
- 6
Monthly optimization
- Overall performance analysis
- Strategy planning for the next month
- Monthly performance reports
Promotion results
- +500%
- clients per month
- 450% +250%
- ROAS
- $0.46 −220%
- cost per click
- $14.50
- sale cost
The numbers above aren’t from a presentation. Here are screenshots from dashboards and analytics:
Project in numbers
We track team hours and know exactly how much each stage costs.
- 20 hours
- Spent on campaign setup
- 5 specialists
- Marketing team lead, PPC specialist, copywriter, graphic designer, project manager
- 3 stages
- From analysis to launch
- 1 month
- Time since project launch
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