Dziga advertising — performance agency

Appliance Parts · USA

Appliance Parts 4 All

The leading online retailer of appliance parts in the USA. We managed Google Ads to boost e-commerce transactions.

applianceparts4all.com — open the client’s website in a new tab

Проєкт Appliance Parts 4 All
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  • Google Ads setup
  • Campaign management
  • Copywriting
DZIGA ···
  1. Appliance Parts 4 All Hi! We want to get more quality B2C leads for home appliance parts and home goods. Can you help?
  2. DZIGA Hello! Yes, that's our specialty. Let's schedule a call to discuss the details—does 15:00 EST work for you?
  3. Appliance Parts 4 All Great! Looking forward to the call.
Бренд Appliance Parts 4 All

How we achieved the result

Competitor analysis

We analyzed direct and indirect competitors to identify the most effective strategies for this market.

Google Ads campaign setup

We gathered relevant keywords, wrote ad copy, and built the campaign structure.

Google Ads campaign management

Daily optimization and performance improvement.

Process

Key steps we took:

  1. 1

    Preparation

    • Introductory call and onboarding form
    • Website analysis
    • Competitor analysis
    • Strategy brainstorming
  2. 2

    Creation of advertising materials

    • Writing ad copy
    • Proofreading copy
    • Preparing creatives
  3. 3

    Campaign setup

    • Keyword research
    • Negative keyword selection
    • Creating ad groups
    • Setting up campaigns in the Google Ads account
    • Approval call with the client
    • Campaign launch
  4. 4

    Daily optimization

    • Bringing Optimization Score to 100%
    • Reviewing search queries
    • Adding negative keywords
    • Conversion tracking check
    • Bid adjustments
  5. 5

    Weekly optimization

    • Campaign performance analysis
    • Testing new campaign types, keywords, and banners
    • Weekly calls
    • Weekly performance reports
  6. 6

    Monthly optimization

    • Overall performance analysis
    • Strategy planning for the next month
    • Monthly performance reports

Promotion results

+900%
transactions per month
900% +700%
ROAS
$0.40 −600%
cost per click
$8.52 −650%
cost per transaction

The numbers above aren’t from a presentation. Here are screenshots from dashboards and analytics:

Google Ads account: campaign results
Google Ads account: campaign results
Google Ads account: conversion trends
Google Ads account: conversion trends

Project in numbers

We track team hours and know exactly how much each stage costs.

20 hours
Spent on campaign setup
4 specialists
Marketing team lead, PPC specialist, copywriter, project manager
3 stages
From analysis to launch
1 month
Elapsed from achieving results

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