Dziga advertising — performance agency

Packaging Materials · USA

Mr. Shrinkwrap

The most reliable wholesale supplier of shrink film, heat guns, and packaging machines in the USA. We managed Google Ads for B2B sales.

mrshrinkwrap.com — open the client’s website in a new tab

Проєкт Mr. Shrinkwrap
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  • Google Ads
  • Content
DZIGA ···
  1. Mr. Shrinkwrap Hi. We're looking for help attracting quality B2B and B2C leads for shrink film. Interested?
  2. DZIGA Hello! Yes, we're in. Shall we call at 13:00 EST to discuss details?
  3. Mr. Shrinkwrap Perfect. Let's do Zoom.
Бренд Mr. Shrinkwrap

How we achieved the result

Competitor analysis

We analyzed direct and indirect competitors to identify the most effective strategies for this market.

Google Ads campaign setup

We gathered relevant keywords, wrote ad copy, and built the campaign structure.

Google Ads campaign management

Daily optimization and performance improvement.

Process

Key steps we took:

  1. 1

    Preparation

    • Introductory call and onboarding form
    • Website analysis
    • Competitor analysis
    • Strategy brainstorming
  2. 2

    Creation of advertising materials

    • Writing ad copy
    • Proofreading copy
    • Preparing creatives
  3. 3

    Campaign setup

    • Keyword research
    • Negative keyword selection
    • Creating ad groups
    • Setting up campaigns in the Google Ads account
    • Approval call with the client
    • Campaign launch
  4. 4

    Daily optimization

    • Bringing Optimization Score to 100%
    • Reviewing search queries
    • Adding negative keywords
    • Conversion tracking check
    • Bid adjustments
  5. 5

    Weekly optimization

    • Campaign performance analysis
    • Testing new campaign types, keywords, and banners
    • Weekly calls
    • Weekly performance reports
  6. 6

    Monthly optimization

    • Overall performance analysis
    • Strategy planning for the next month
    • Monthly performance reports

Promotion results

+400%
transactions per month
736% +430%
ROAS
$40 −320%
cost per click
$1.20 −650%
cost per transaction

The numbers above aren’t from a presentation. Here are screenshots from dashboards and analytics:

Google Ads account: campaign results
Google Ads account: campaign results
Google Ads account: conversion trends
Google Ads account: conversion trends

Project in numbers

We track team hours and know exactly how much each stage costs.

20 hours
Spent on campaign setup
4 specialists
Marketing team lead, PPC specialist, copywriter, project manager
3 stages
From analysis to launch
1 month
Elapsed from achieving results

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