Store audit
We analyzed the catalog, product pages, and checkout path: pinpointing where traffic is lost and what slows down purchases.
Observation optics · e-commerce
Nature Optix
Optics store for nature observation. We managed paid traffic and scaled store sales.
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- Google Ads
- Google Shopping
- E-commerce
How we achieved the result
Shopping campaigns
We set up the feed, Shopping, and search for commercial queries, filtering out junk traffic with negative keywords.
Conversion optimization
Testing offers and landing pages, remarketing to abandoned carts, bidding by target purchase cost.
Process
Key steps we took:
- 1
Preparation
- Store audit
- Competitor analysis
- Analytics and event review
- 2
Feed and catalog
- Product export
- Name and attribute cleanup
- Grouping by margin
- 3
Launch
- Shopping and search
- Negative keywords
- Cart remarketing
- 4
Daily optimization
- Search query overview
- Bidding by target ROAS
- Excluding unprofitable products
- 5
Testing
- Offers and creatives
- Landing pages
- New campaign types
- 6
Reporting
- Revenue and ROAS report
- Plan for next month
- Call with the client team
Promotion results
- ×3
- purchases
- ×4
- visitors per day
- ×5
- revenue growth
- ×4
- ROAS
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