Home textiles · e-commerce

The Curtain Shop

Home textiles store with decades of history. We managed paid traffic and online sales growth.

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How we achieved the result

We analyzed the catalog, product pages, and checkout path: pinpointing where traffic is lost and what slows down purchases.

We set up the feed, Shopping, and search for commercial queries, filtering out junk traffic with negative keywords.

Testing offers and landing pages, remarketing to abandoned carts, bidding by target purchase cost.

Key steps we took:

1
Preparation
- Store audit
- Competitor analysis
- Analytics and event review
2
Feed and catalog
- Product export
- Name and attribute cleanup
- Grouping by margin
3
Launch
- Shopping and search
- Negative keywords
- Cart remarketing
4
Daily optimization
- Search query overview
- Bidding by target ROAS
- Excluding unprofitable products
5
Testing
- Offers and creatives
- Landing pages
- New campaign types
6
Reporting
- Revenue and ROAS report
- Plan for next month
- Call with the client team

Live client website — this is how it looks today.

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